Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year (YOY). This quarter’s growth likely reflects Asia Pacific’s expanding powerhouse ad market, as well as a bottoming out of Europe’s contracting ad market. While the North American region saw a slight decline of 1.3 percent during the quarter YOY, the absence of heavy political advertisements surrounding last year’s U.S. election is likely the cause.
By the end of the first three quarters of 2013, global advertising spend exceeded its levels in 2012 by 3.2 percent. Overall, global consumer confidence is holding steady at 94 points and the U.S. economy has posted better than expected results. While European confidence remains lower than the global average at 74, it had its biggest increase since first-quarter 2010.
As signs of optimism continue to spread within the global economy and Asia Pacific’s ad market continues to gain momentum, Nielsen will be watching to see if the global advertising market will continue to pick up speed through the close of 2013.