Audio Today 2018

A Focus on Black and Hispanic Audiences

Media | 07-11-2018

Diverse audiences are big with radio. Notably, Black and Hispanic consumers make up a third of American radio listeners.

Radio is America’s top weekly reach platform, both overall and with Black and Hispanic consumers—75 million of whom tune in each week. This Audio Today report profiles those audiences, their listening preferences, technology trends, and the unique value they offer to advertisers with a “sound strategy.”

Tagged:  BRAND MARKETING  |  RADIO  |  DEMOGRAPHICS  |  PPM  |  CONSUMER  |  AUDIENCE MEASUREMENT

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