With over 40% of Americans identifying themselves as Independents, a 25-year record high, it becomes ever more important to reach this influential voter group. Watch our webinar recording to learn about the best practices to connect with the local voter.
Are you getting consistent, reliable results from your advertising campaigns? If not, why? Check out our webinar recording to find out. In the webinar, Dan Beltramo introduces the concept and practice of "Advertising Process Control" focusing on how to predict reliable digital advertising campaign results across your organization. Mary Shirley of Horizon Media and Greg Friend of Collective share their organizational best practices to drive consistent campaign performance for their clients.
Everyone knows reaching the 120-million U.S. multicultural population is critical to a brand's success, but the opportunity just got bigger. Listen to Monica Gil and Vanna Tran as they show you how to capture a greater piece of the multicultural prize than you have today.
With all of the time and money you invest in your advertising, you want to be sure you are measuring its effectiveness accurately—from the creative itself to its in-market performance—and optimizing with impact. Can survey-based measures truly tap into consumer memories and emotion? What can we learn from neuroscience about how useful survey measures are to understand the unspoken?
David Brandt and Dr. Robert Heath highlight the way consumers process information, discuss emotive power, and explain how these concepts can be measured to predict potential ad resonance.
You work hard to make your digital ad campaigns a success, but how can you expect success if you don't know how your ad is performing? In today's ever-changing advertising environment, digital measurement is critical to understanding and evaluating just that.
In this year's U.S. Gaming, A 360° View webinar, learn how this multi-screen industry has continued to evolve over time, who's playing and how their behavior relates to other entertainment media.
Based on learnings from our work with numerous CPG manufacturers and our recent analysis of more than 92 million promotion event weeks covering three years and 211 categories, Nielsen identified four fundamental issues that are hindering trade efficiency. Download the webinar to learn how these findings, combined with a strategic road map for promotional overhauls, are changing some U.S. companies' promotional stories to ones with better outcomes.
Insights and actions from a six-month custom study to understand what consumers are looking for in the beauty category, how to stand out in a sea of advertising sameness, and how to break through on a crowded shelf.
David Brandt and Dr. Robert Heath highlight Creative Evaluation insights and how they can be applied to iconic ads such as those that aired in the Super Bowl. Memorability matters, but how did these ads actually resonate with consumers?