With all of the time and money you invest in your advertising, you want to be sure you are measuring its effectiveness accurately—from the creative itself to its in-market performance—and optimizing with impact. Can survey-based measures truly tap into consumer memories and emotion? What can we learn from neuroscience about how useful survey measures are to understand the unspoken?
David Brandt and Dr. Robert Heath highlight the way consumers process information, discuss emotive power, and explain how these concepts can be measured to predict potential ad resonance.
You work hard to make your digital ad campaigns a success, but how can you expect success if you don't know how your ad is performing? In today's ever-changing advertising environment, digital measurement is critical to understanding and evaluating just that.
In this year's U.S. Gaming, A 360° View webinar, learn how this multi-screen industry has continued to evolve over time, who's playing and how their behavior relates to other entertainment media.
Based on learnings from our work with numerous CPG manufacturers and our recent analysis of more than 92 million promotion event weeks covering three years and 211 categories, Nielsen identified four fundamental issues that are hindering trade efficiency. Download the webinar to learn how these findings, combined with a strategic road map for promotional overhauls, are changing some U.S. companies' promotional stories to ones with better outcomes.
Insights and actions from a six-month custom study to understand what consumers are looking for in the beauty category, how to stand out in a sea of advertising sameness, and how to break through on a crowded shelf.
David Brandt and Dr. Robert Heath highlight Creative Evaluation insights and how they can be applied to iconic ads such as those that aired in the Super Bowl. Memorability matters, but how did these ads actually resonate with consumers?
What’s top of mind for retailers as they start the New Year? This year, our "What's in Store" webinar explores three topics that will be game-changing for your business in 2015 if you get them right.
The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability.
Health care in America is already evolving how care is delivered and paid for, as millions of Americans have bought insurance on public exchanges and employer benefits have started to tighten. Not all changes have been positive however, and our political parties have very different ideas about both what is still broken and how to fix it.