Today's most successful innovators are marrying consumer-driven insights with speed, collaboration and digital technology to create winning new products across their portfolios. But how can you create similar results at your own company?
How do you increase share of wallet despite slow growth times in many markets around the world?
As the nation’s Latino population recently reached a record 55 million, the importance of this demographic group in the 2016 election has become even more apparent. Watch our recent webinar to learn how to nurture, where to connect and how to drive Latino voters to the polls in 2016.
How do you know if the creative you develop is truly resonating with consumers? Two winners of this year’s ARF David Ogilvy award for Excellence in Advertising Research – Kraft and the Ad Council (Shelter Pet Adoption) – used neuroscience to develop ads that resonated with consumers to drive in-market results. Watch our recorded webinar to learn how.
With over 40% of Americans identifying themselves as Independents, a 25-year record high, it becomes ever more important to reach this influential voter group. Watch our webinar recording to learn about the best practices to connect with the local voter.
Are you getting consistent, reliable results from your advertising campaigns? If not, why? Check out our webinar recording to find out. In the webinar, Dan Beltramo introduces the concept and practice of "Advertising Process Control" focusing on how to predict reliable digital advertising campaign results across your organization. Mary Shirley of Horizon Media and Greg Friend of Collective share their organizational best practices to drive consistent campaign performance for their clients.
Everyone knows reaching the 120-million U.S. multicultural population is critical to a brand's success, but the opportunity just got bigger. Listen to Monica Gil and Vanna Tran as they show you how to capture a greater piece of the multicultural prize than you have today.
With all of the time and money you invest in your advertising, you want to be sure you are measuring its effectiveness accurately—from the creative itself to its in-market performance—and optimizing with impact. Can survey-based measures truly tap into consumer memories and emotion? What can we learn from neuroscience about how useful survey measures are to understand the unspoken?
David Brandt and Dr. Robert Heath highlight the way consumers process information, discuss emotive power, and explain how these concepts can be measured to predict potential ad resonance.
You work hard to make your digital ad campaigns a success, but how can you expect success if you don't know how your ad is performing? In today's ever-changing advertising environment, digital measurement is critical to understanding and evaluating just that.