Based on learnings from our work with numerous CPG manufacturers and our recent analysis of more than 92 million promotion event weeks covering three years and 211 categories, Nielsen identified four fundamental issues that are hindering trade efficiency. Download the webinar to learn how these findings, combined with a strategic road map for promotional overhauls, are changing some U.S. companies' promotional stories to ones with better outcomes.
Insights and actions from a six-month custom study to understand what consumers are looking for in the beauty category, how to stand out in a sea of advertising sameness, and how to break through on a crowded shelf.
David Brandt and Dr. Robert Heath highlight Creative Evaluation insights and how they can be applied to iconic ads such as those that aired in the Super Bowl. Memorability matters, but how did these ads actually resonate with consumers?
What’s top of mind for retailers as they start the New Year? This year, our "What's in Store" webinar explores three topics that will be game-changing for your business in 2015 if you get them right.
The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability.
Health care in America is already evolving how care is delivered and paid for, as millions of Americans have bought insurance on public exchanges and employer benefits have started to tighten. Not all changes have been positive however, and our political parties have very different ideas about both what is still broken and how to fix it.
The snacking market is ripe with opportunity. Global snacking sales are higher than the total GDP of 61 countries. In today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks.
Marketers struggle today to find a happy medium for their media. While traditional TV viewing is still dominant, smartphone and tablet growth is fueling increased opportunities to reach your audience. Today, getting the mix of the right incremental reach is more important than ever.
Brands big and small are clamoring to build their appeal with Hispanic shoppers. This is especially true in the perimeter of the store where Hispanic shoppers spend $185 more per year on fresh foods than non-Hispanic shoppers.
It's a sobering fact that more than 85 percent of new fast-moving consumer good products fail in the marketplace. Yet a small percentage of new innovations do more than just succeed. This session will teach you that innovation is far more science than magic.