Marketers struggle today to find a happy medium for their media. While traditional TV viewing is still dominant, smartphone and tablet growth is fueling increased opportunities to reach your audience. In 2013, 62% of U.S. TV households also owned at least one smartphone, and 24% owned a tablet. With all the options available to reach viewers in today’s market, getting the mix of the right incremental reach is more important than ever.
Don't phone it in when it comes to digital opportunities. This webinar highlights how to: