China is and will remain the second largest consumer market globally, after the United States. However, the landscape is becoming increasingly complex to navigate.
This webinar uses information from The Demand Institute's latest report to address this gap in two ways, by providing a critical new framework and introducing a new consumer segment.
Presented by: Louise Keely, President, The Demand Institute and Senior Vice President, Nielsen
Louise is a founding member of the Demand Institute organization and most recently served as Chief Research Officer.