Everyone knows reaching the 120-million U.S. multicultural population is critical to a brand's success, but the opportunity just got bigger. Listen to Monica Gil and Vanna Tran as they show you how to capture a greater piece of the multicultural prize than you have today. They'll share:
- How multicultural success can be more cost efficient over time.
- Which categories have multicultural Super Consumers - where they fall in the top 10% of households who drive at least 30% of sales, 40% of growth and 50% of profits.
- How to use Super Geography clustering to pinpoint the most resourceful activation strategies
- How understanding the media habits of multicultural Super Consumers can drive ROI.