Breakthrough design is one of the most powerful marketing levers in existence. Sadly, it’s about as common as the unicorn. Why? Because most companies don’t have well-defined processes for evaluating designs and measuring their impact, which means they’re missing out on significant opportunities to increase trial and sales. In fact, optimized package redesigns have been shown to generate an average 5.5% lift in forecasted revenue—but most brands still don’t show design the love it deserves.
The webinar materials are available for download at the end of the video.