As the global retail landscape continues to evolve, competition for consumers’ wallets has never been greater, and growing your share of those wallets has never been harder. Retailers are facing unprecedented pressure to maintain profit margins by keeping up with increasingly demanding and empowered consumers. Amidst all of this complexity and change, four myths are emerging across the retail industry.
In this webinar, we’ll bust those myths about developing markets, store size, promotions and e-commerce, and explore strategies that take advantage of tomorrow’s retail realities. Louise Keely, EVP, Global Retail Practice Leader Louise Keely, EVP, Global Retail Practice Leader highlights new research from Nielsen uncovering consumer and market insights that explain the “why behind the buy” to help both retailers and manufacturers create winning strategies.