According to the Nielsen Strategic Health Perspectives study, 87% of U.S. adults are engaging in some activity to proactively manage their wellness or to address an existing health issue.
There's no doubt that health and wellness is on the minds of consumers, retailers and manufacturers, and for good reason! The population is aging, healthcare costs are rising, and the incidence of chronic diseases like diabetes and digestive health issues are increasing.
Consumers demand more from the food they consume, including more transparent labeling and less processed foods. They're also leveraging the total store to find wellness by shopping personal care, healthcare and traditional food products.
The webinar materials are available for download at the end of the video.