How Barilla Connected Sales Planning to Seamless Shelf Execution
In that critical moment when the shopper meets the shelf, all of your planning and execution processes are put to the test. So what does it take to make a smarter, better shelf?
Our two-part series explores how shoppers behave at the shelf (and why) and the link between intelligent shelving decisions and shopper reactions. Part one of this series shared how integrated planning and anchoring your story on consumer experience can lead to big outcomes. Hear how Barilla became the top pasta brand in the U.S. through connecting the consumer experience with their shelving principles.
The webinar materials are available for download at the end of the video.