Is It On The (Shopping) List?
Consumers plan to buy 72% of the fast-moving consumer goods that end up in their carts. That means 28% are impulse purchases!
Superman? No, Listeners!
Super Listeners make up just 10% of the overall radio listening audience but account for over 35% of total market listening.
Get Your Gift On
By understanding consumer groups’ different buying behaviors, stores can help gift givers find presents tailored to those on their lists during the holidays.
Americans logged on to sports websites and 36 million smartphone owners used sports apps to keep up with the game in September.
The Best Things in Life are Free
For customers, free or discounted products matter most when signing up for retailers’ loyalty programs.