• Client Login
  •   United States
  • X
    Africa
    • Algeria
    • Cameroon
    • Egypt
    • Ghana
    • Ivory Coast
    • Morocco
    • Nigeria
    • South Africa
    • Tanzania
    • Tunisia
    • Uganda
    Asia-Pacific
    • Australia
    • Bangladesh
    • China
    • Hong Kong SAR
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Nepal
    • New Zealand
    • Pakistan
    • Philippines
    • Singapore
    • South Korea
    • Sri Lanka
    • Taiwan
    • Thailand
    • Vietnam
    Europe
    • Belarus
    • Belgique / België
    • Bosnia
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Danmark
    • Deutschland
    • España
    • Estonia
    • France
    • Greece
    • Israel
    • Italia
    • Kazakhstan
    • Latvia
    • Lithuania
    • Magyarország
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Portugal
    • Romania
    • Russia
    • Schweiz
    • Serbia
    • Slovakia
    • Slovenia
    • Suomi
    • Sverige
    • Türkiye
    • Ukraine
    • United Kingdom
    Latin America
    • Argentina
    • Brasil
    • Chile
    • Dominican Republic
    • México
    • Puerto Rico
    • Uruguay
    Middle East
    • Bahrain
    • Jordan
    • Kuwait
    • Lebanon
    • Oman
    • Qatar
    • Saudi Arabia
    • United Arab Emirates
    North America
    • Canada
    • United States
     
    Privacy Policy  |  Terms of Use  |  Site Map
    Copyright © 2013 The Nielsen Company. All rights Reserved.
MENU
  • Newswire
  • Reports
  • Solutions
  • About Us

Newswire 

Beijing Olympics Most-Viewed Event in American Television History

Media and Entertainment | 08.26.2008

The New York Times reports that the Summer Olympics in Beijing was the most-viewed event in American television history, according to data provided by Nielsen Media Research.

The Beijing Games surpassed the old record- 209 million viewers of the 1996 Games in Atlanta- on Saturday night. Through Saturday, 211 million viewers had watched at least some of the Games on any of NBC Universal’s networks.

On Saturday, 43 million viewers tuned in to at least a portion of NBC’s coverage. The average audience from 9 to 11 p.m. on Saturday night was 16.5 million. Typically, the Games had attracted 27 million or more viewers per night leading up to Saturday.

Related News

  • Beijing Games Most-Watched Olympics Ever
  • Despite Loss, A Ratings Win For China Women's Volleyball
  • Opening Ceremony Draws 2 Billion Global Viewers
  • Let the (Advertising) Games Begin
  • Olympics Advertising Rates Up 40% In Last Decade

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Families
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Audience Measurement
  • Innovation
  • Marketing Effectiveness
  • Segmentation
  • Shopper
  • Social

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2013 The Nielsen Company. All Rights Reserved.