• Client Login
  •   United States
  • X
    Africa
    • Algeria
    • Cameroon
    • Egypt
    • Ghana
    • Ivory Coast
    • Morocco
    • Nigeria
    • South Africa
    • Tanzania
    • Tunisia
    • Uganda
    Asia-Pacific
    • Australia
    • Bangladesh
    • China
    • Hong Kong SAR
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Nepal
    • New Zealand
    • Pakistan
    • Philippines
    • Singapore
    • South Korea
    • Sri Lanka
    • Taiwan
    • Thailand
    • Vietnam
    Europe
    • Belarus
    • Belgique / België
    • Bosnia
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Danmark
    • Deutschland
    • España
    • Estonia
    • France
    • Greece
    • Israel
    • Italia
    • Kazakhstan
    • Latvia
    • Lithuania
    • Magyarország
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Portugal
    • Romania
    • Russia
    • Schweiz
    • Serbia
    • Slovakia
    • Slovenia
    • Suomi
    • Sverige
    • Türkiye
    • Ukraine
    • United Kingdom
    Latin America
    • Argentina
    • Brasil
    • Chile
    • Dominican Republic
    • México
    • Puerto Rico
    • Uruguay
    Middle East
    • Bahrain
    • Jordan
    • Kuwait
    • Lebanon
    • Oman
    • Qatar
    • Saudi Arabia
    • United Arab Emirates
    North America
    • Canada
    • United States
     
    Privacy Policy  |  Terms of Use  |  Site Map
    Copyright © 2013 The Nielsen Company. All rights Reserved.
MENU
  • Newswire
  • Reports
  • Solutions
  • About Us

Newswire 

Movie Marketers, Meet Your Ideal Audience

Media and Entertainment | 10.06.2008

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 

That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.

For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s calculator, males and females under 25 share a taste for raunchy comedies and franchise horror flicks, like “Role Models” and “Saw V” -- due in theaters later this fall.

Find out which movie audiences are likely to see future movie releases -- go to Nielsen’s calculator.

Related News

  • Does College Play a Role in Media Consumption?
  • Reaching Generation X: Authenticity in Advertising
  • Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere
  • Kids Today How the Class of 2011 Engages with Media
  • Why Marketers Can’t Afford to Ignore Baby Boomers

Related Reports

  • How Teens Use Media

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Families
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Audience Measurement
  • Innovation
  • Marketing Effectiveness
  • Segmentation
  • Shopper
  • Social

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2013 The Nielsen Company. All Rights Reserved.