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Newswire 

U.S. Open Tennis 30 Years Of U.S. TV Ratings

Media and Entertainment | 09.03.2008

With Roger Federer gunning for his fifth U.S. Open title this year, the tournament promises to be better than ever.  But are the U.S. Open's TV ratings also thriving?

Since 1992, CBS's U.S. Open telecasts have drawn roughly 2 to 3 million U.S. viewers, on average, each year. 

Last year, CBS's U.S. Open broadcasts drew an average of 1.96 million viewers per telecast -- down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004.

The 1999 U.S. Open telecasts claimed the largest U.S. TV audiences in recent memory (almost 3.5 million viewers per telecast).  But in terms of household ratings, the early Eighties remain the true glory days of U.S. Open TV viewership.

The 1980 and 1981 tournaments claimed the highest household TV ratings to date, with 5.8% of all U.S. households tuning in per telecast.  In comparison, the 1999 U.S. Open telecasts drew just 3.5% of all U.S. households.  By 2007, the average rating had decreased to 1.7%.

Below are historic U.S. household ratings (AA%), share, and TV audience estimates (1992 - present) for CBS's coverage of the U.S. Open tennis tournament since 1977.

YEAR# OF

TELECASTS

AA%SHAREVIEWERS P2+

(in 000's)

WINNERS

(WOMEN/MEN)

197755.720n/aEvert/Vilas
197854.815n/aEvert/Connors
197955.015n/aAustin/McEnroe
198055.817n/aEvert-Lloyd/McEnroe
198165.817n/aAustin/McEnroe
198265.116n/aEvert-Lloyd/Connors
198385.014n/aNavratilova/Connors
198494.512n/aNavratilova/McEnroe
1985104.814n/aMandlikova/Lendl
198683.711n/a Navratilova/Lendl
198793.611n/a Navratilova/Lendl
198874.212n/aGraf/Wilander
198983.812n/a Graf/Becker
199084.012n/a Sabatini/Sampras
199174.413n/aSeles/Edberg
199273.2102,999Seles/Edberg
199392.682,422Graf/Sampras
1994103.092,872Sanchez-Vicario /

Agassi

199593.293,037Graf/Sampras
199613 (Excludes Rain Coverage)2.582,413Graf/Sampras
199616 (Includes Rain Coverage)2.572,415Graf/Sampras
1997132.372,269Hingis/Rafter
199812 (Excludes Rain Coverage)2.372,237Davenport/Rafter
199813 (Includes Rain Coverage)2.262,201Davenport/Rafter
199912 (Excludes Rain Coverage)3.593,486S. Williams/Agassi
199913 (Includes Rain Coverage)3.493,384S. Williams/Agassi
200092.882,886V. Williams/Safin
2001103.083,171V. Williams/Hewitt
20027 (Excludes Rain Coverage)3.083,179S. Williams/Sampras
200211 (Includes Rain Coverage)2.572,643S. Williams/Sampras
20038 (Excludes Rain Coverage)1.952,080Henin-Hardenne /

Roddick

200311 (Includes Rain Coverage)1.952,062Henin-Hardenne /

Roddick

2004111.851,942Kuznetsova/Federer
2005102.162,367Clijsters/Federer
200610 (Excludes Rain Coverage)2.152,359Sharapova/Federer
200611 (Includes Rain Coverage)2.052,186Sharapova/Federer
200791.751,959Henin/Federer
Source: The Nielsen Company (1977 - 2007).
Note: Effective January 1, 2006, data includes Live and Same Day DVR viewing.

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