On Tuesday, January 20th, Americans will witness history with the inauguration of the 44th President of the United States, Barack Obama. How will this event compare with other inaugurations over the past 40 years? Nielsen has compiled data about inaugural viewership since 1969.
Key findings are:
Click this link for complete inauguration ratings 1969-2005
| PRESIDENT | DATE | Viewers P2+ |
|---|---|---|
| G.W.Bush | 1/20/2005 | 15,536,652 |
| G.W.Bush | 1/20/2001 | 29,008,200 |
| Clinton | 1/20/1997 | 21,583,000 |
| Clinton | 1/20/1993 | 29,721,041 |
| G.H.Bush | 1/20/1989 | 23,316,325 |
| Reagan | 1/20/1985 | 25,053,886 |
| Reagan | 1/20/1981 | 41,800,260 |
| Carter | 1/20/1977 | 34,127,090 |
| Nixon | 1/20/1973 | 32,950,900 |
| Nixon | 1/20/1969 | 27,007,700 |
| Source: © 2009 The Nielsen Company | ||