• Client Login
  •   United States
  • X
    Africa
    • Algeria
    • Cameroon
    • Egypt
    • Ghana
    • Ivory Coast
    • Morocco
    • Nigeria
    • South Africa
    • Tanzania
    • Tunisia
    • Uganda
    Asia-Pacific
    • Australia
    • Bangladesh
    • China
    • Hong Kong SAR
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Nepal
    • New Zealand
    • Pakistan
    • Philippines
    • Singapore
    • South Korea
    • Sri Lanka
    • Taiwan
    • Thailand
    • Vietnam
    Europe
    • Belarus
    • Belgique / België
    • Bosnia
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Danmark
    • Deutschland
    • España
    • Estonia
    • France
    • Greece
    • Israel
    • Italia
    • Kazakhstan
    • Latvia
    • Lithuania
    • Magyarország
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Portugal
    • Romania
    • Russia
    • Schweiz
    • Serbia
    • Slovakia
    • Slovenia
    • Suomi
    • Sverige
    • Türkiye
    • Ukraine
    • United Kingdom
    Latin America
    • Argentina
    • Brasil
    • Chile
    • Dominican Republic
    • México
    • Puerto Rico
    • Uruguay
    Middle East
    • Bahrain
    • Jordan
    • Kuwait
    • Lebanon
    • Oman
    • Qatar
    • Saudi Arabia
    • United Arab Emirates
    North America
    • Canada
    • United States
     
    Privacy Policy  |  Terms of Use  |  Site Map
    Copyright © 2013 The Nielsen Company. All rights Reserved.
MENU
  • Newswire
  • Reports
  • Solutions
  • About Us

Newswire 

Halo Wars Rules in Latest Video Game Purchase Interest

Online | 04.23.2009

With several high profile games released in the past few months, chalk one up for Halo Wars.  According to Nielsen's weekly Video Game Tracking survey, the title generated the highest definite purchase interest among games in the week of their release for any title released through April 18 this year. In the week leading up to its March 3rd release in the US, 23 percent of gamers had strong purchase interest for the real-time strategy off-shoot of the immensely popular Halo trilogy. It narrowly beat Resident Evil 5 which garnered 20 percent definite purchase interest in the week leading up to its March 13 release in the US.

Video Game Purchase Interest
RANK Game Definite Interest
1Halo Wars23%
2Resident Evil 520%
3Grand Theft Auto: Chinatown Wars18%
4Guitar Hero: Metallica16%
5Dragon Ball: Evolution15%
6The Godfather II14%
7Street Fighter IV14%
8Killzone 213%
9Final Fantasy Crystal Chronicles: Echoes of Time12%
10NASCAR Kart Racing12%
source: The Nielsen Company

By contrast, Resident Evil 5 generated significantly more buzz online than Halo Wars around the time of its release.

Related News

  • How Subscription-Based Streaming Services are Making Waves
  • August 2012 Top U.S. Online Video Sites
  • Survey: Netflix Users Streaming More TV
  • May 2012 - Top U.S. Online Video Sites
  • Detailing the Digital Revolution Social, Streaming and More

Related Reports

  • Global Online Consumers and Multi-Screen Media: Today and Tomorrow

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Families
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Audience Measurement
  • Innovation
  • Marketing Effectiveness
  • Segmentation
  • Shopper
  • Social

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2013 The Nielsen Company. All Rights Reserved.