Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.
The number of persons age 2+ in Hispanic TV homes will also grow with estimates showing a 2.4% increase to a total of 44.3 million. The number of persons 2+ in African American TV homes will increase by 1.3% to 37.5 million, and persons 2+ in Asian TV homes will remain at 14.5 million.
| Total U.S. Television Households by Race and Ethnicity: 2009 and 2010 | |||
|---|---|---|---|
| TV Households | 2009 UE (000) | 2010 UE (000) | Relative Change 2009-10 |
| Total | 114,500 | 114,900 | 0.30% |
| Hispanic | 12,660 | 12,950 | 2.30% |
| Asian | 4,740 | 4,780 | 0.80% |
| Black or African-American | 13,950 | 14,000 | 0.30% |
| Source: The Nielsen Company | |||
Download the full list of Ethnic DMA rankings and universe estimates.
