In November, eBay drew more unique visitors than any other apparel and beauty retail website: 7.05 million.
But it was Bath & Body Works' website -- ranked ninth, with 3.56 million unique visitors -- that showed the most impressive year-over-year growth: 39%.
American Eagle (+25%) and Gap (+23%) also logged impressive gains over November 2007.
The top 10 apparel and beauty online shopping destinations, ranked unique visitors in November, are below.
| Rank* (by Nov. 2008 U.A.) | Top 10 Apparel & Beauty Online Shopping Destinations | November 2008: Unique Audience | November 2007: Unique Audience | % Change: Nov. 2007 to Nov. 2008 |
|---|---|---|---|---|
| 1 | eBay Clothing, Shoes and Accessories | 7.05 million | 11.49 million | -39% |
| 2 | Old Navy | 6.02 million | 5.49 million | 10% |
| 3 | Zappos.com | 5.10 million | 4.46 million | 14% |
| 4 | Lands End | 4.89 million | 4.47 million | 9% |
| 5 | Avon | 4.82 million | 4.55 million | 6% |
| 6 | Victoria’s Secret | 4.30 million | 4.22 million | 2% |
| 7 | Gap | 4.27 million | 3.47 million | 23% |
| 8 | L.L. Bean | 3.71 million | 5.58 million | -33% |
| 9 | Bath & Body Works | 3.56 million | 2.55 million | 39% |
| 10 | American Eagle | 3.24 million | 2.60 million | 25% |
| Source: The Nielsen Company (November 2007 and November 2008). | ||||
| *Note: Custom ranking based on Nielsen's Apparel & Beauty Category. | ||||
Read the full article on InternetRetailer.com.
