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Newswire 

SPORTS WRAP College Football Bowls Over Audiences

Media and Entertainment | 01.09.2009

There's been no shortage of criticism surrounding the College Football postseason - even the President-elect threw in his two cents - but there's no denying the bowl season still generates a huge amount of viewer interest.

There is no better bellwether than this year's BCS National Championship between Oklahoma and Florida. Last night's FedEx BCS National Championship received a 15.8 rating, up 16% from last year's game.

In the metered markets, Oklahoma City had the highest local rating, with 51.7% of the Sooners' home DMA tuning into the game. Five local Florida markets also made the top ten, led by Jacksonville with a 40.2 local rating.

Top 10 Local Markets HH Rating 1/8/09

BCS National Championship

MarketHH Rating
Oklahoma City51.7
Tulsa46.9
Birmingham41.6
Jacksonville40.2
Tampa-St. Pete (Sarasota)32.3
Orlando-Daytona Bch-Melbrn30.6
Austin29.9
West Palm Beach-Ft. Pierce29.5
Ft. Myers-Naples28.2
Source: 2009 The Nielsen Company

Viewership for the other four BCS bowls was also up compared to last year. The Fiesta Bowl between Ohio State and Texas was up 40%, the Sugar Bowl was up 14%, and viewership for the Rose Bowl increased 8%.

Outside the BCS, the positive trend continued with 17 of 27 bowls outperforming last year's ratings.  Most notable were four bowl games airing on ESPN that boasted triple-digit increases in viewership:

  • The Humanitarian Bowl between Maryland and Nevada was seen by 3 million viewers, a whopping 218% increase over last year's game.
  • The Hawaii Bowl was proof that Notre Dame still can still deliver a large audience (and a victory),  in front of 4.4 million viewers up 119% over last year's game.
  • The Poinsettia Bowl on Dec.23  and the GMAC Bowl on Jan. 6 showed that there is demand for Bowls well before and after New Year's, sporting 115% and 113% increases in viewers, respectively.

Below is a full recap of national viewers for this year's bowl games.

2008-9 College Football Bowl Game National Viewers
BOWLNETWORKMATCHUPVIEWERS P2+% Change YAGO
BCS TITLEFOXOKLAHOMA/FLORIDA26,767,00016%
ROSEABCPENN STATE/USC20,603,0008%
FIESTAFOXTEXAS/OHIO STATE17,056,00040%
SUGARFOXUTAH/ALABAMA13,369,00014%
CAPITAL ONEABCGEORGIA/MICHIGAN STATE10,839,000-27%
ORANGEFOXVIRGINIA TECH/CINCINNATI9,319,000-22%
CHAMPS SPORTSESPNWISCONSIN/FLORIDA STATE7,059,00051%
GATORCBSNEBRASKA/CLEMSON6,603,00064%
EMERALDESPNMIAMI (FL)/CALIFORNIA6,508,00040%
COTTONFOXMISSISSIPPI/TEXAS TECH6,407,00013%
HOLIDAYESPNOKLAHOMA ST/OREGON6,220,0009%
ALAMOESPNMISSOURI/NORTHWESTERN6,076,00059%
MEINEKE CAR CAREESPNWEST VIRGINIA/NORTH CAROLINA5,881,00026%
CHICK-FIL-AESPNLSU/GEORGIA TECH5,635,000-25%
POINSETTIAESPNBOISE STATE/TCU5,061,000115%
HAWAIIESPNHAWAII/NOTRE DAME4,413,000119%
OUTBACKESPNSOUTH CAROLINA/IOWA4,093,000-10%
MUSIC CITYESPNBOSTON COLLEGE/VANDERBILT3,646,000-31%
LIBERTYESPNKENTUCKY/EAST CAROLINA3,607,000-33%
SUNCBSOREGON ST/PITTSBURGH3,475,0009%
MOTOR CITYESPNFLORIDA ATLANTIC/CENTRAL MICH3,437,0001%
NEW MEXICOESPNCOLORADO ST/FRESNO ST3,432,00046%
LAS VEGASESPNBYU/ARIZONA3,389,0000%
HUMANITARIANESPNMARYLAND/NEVADA3,039,000218%
EAGLEBANKESPNWAKE FOREST/NAVY2,875,000NEW
GMACESPNBALL STATE/TULSA2,831,000113%
INTERNATIONALESPN2BUFFALO/CONNECTICUT2,670,00036%
PAPAJOHNS.COMESPNN.C. STATE/RUTGERS2,372,000-14%
ARMED FORCESESPNHOUSTON/AIR FORCE2,050,000-21%
ST. PETERSBURGESPN2MEMPHIS/SOUTH FLORIDA1,661,000NEW
INDEPENDENCEESPNNORTHERN ILLINOIS/LA TECH1,207,000-53%
NEW ORLEANSESPNSOUTHERN MISS/TROY1,115,000-48%
INSIGHTNFLNKANSAS/MINNESOTA731,0005%
TEXASNFLNWESTERN MICHIGAN/RICE186,000-64%
Source: 2009 The Nielsen Company

Covereage Area Estimates (% of US TV Homes): ESPN 86%, ESPN2 85%, NFLN 37%. Live + Same Day Viewing

NOTE: This table was updated on 1/9/09 at 5:10pm.

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