Nielsen Online today released overall online video usage and top online brands ranked by video streams for May 2009. Compared to the same month in 2008, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.
Overall Online Video Usage (U.S.)
| May-09 | Year-Over-Year | Month-Over-Month | |
|---|---|---|---|
| Unique Viewers (000) | 133,797 | 12.8% | 14.7% |
| Total Streams (000) | 10,043,049 | 34.8% | 6.2% |
| Streams per Viewer | 75.1 | 19.6% | -7.3% |
| Time per Viewer (min) | 188.7 | 48.9% | -8.3% |
| Source: Nielsen Online, VideoCensus | |||
Note: Includes progressive downloads and excludes video advertising.
YouTube was far and away the top online destination by video streams, with more than 6 billion total streams during the month, and more than 95 million unique viewers. Hulu, Yahoo!, Fox Interactive Media and ABC.com rounded out the top five.
