The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.
| Overall Online Video Usage (U.S.) | |||
|---|---|---|---|
| Oct-09 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 138,623 | 14.8% | -0.5% |
| Total Streams (000) | 11,226,935 | 26.2% | 1.9% |
| Streams per Viewer | 81.0 | 9.9% | 2.4% |
| Time per Viewer (min) | 212.5 | 23.8% | 8.9% |
| Source: The Nielsen Company | |||
| Top Online Brands ranked by Video Streams for October 2009 (U.S.) | |||
|---|---|---|---|
| RANK | Video Brand | Total Streams (000) | Unique Viewers (000) |
| 1 | YouTube | 6,632,964 | 105,923 |
| 2 | Hulu | 632,662 | 13,472 |
| 3 | 217,765 | 31,594 | |
| 4 | MSN/WindowsLive/Bing | 183,556 | 17,301 |
| 5 | Yahoo! | 173,482 | 24,265 |
| 6 | Fox Interactive Media | 160,698 | 13,142 |
| 7 | ABC Television | 136,348 | 5,642 |
| 8 | Turner Sports and Entertainment Digital Network | 119,850 | 5,741 |
| 9 | ESPN Digital Network | 109,799 | 8,625 |
| 10 | CBS Entertainment Network | 103,741 | 6,973 |
| Source: The Nielsen Company | |||
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
