This post first appeared on NM Incite

In an age where shopping trips are increasingly being replaced with mouse clicks, it’s become vital for brand managers to fully understand the evolving world of eCommerce. In this podcast, Brian Wiegand, CEO of Alice.com, speaks with Jeff Cail, SVP, CPG Market Leader, The Nielsen Company, to provide fresh insight into the future of online groceries.

Wiegand and Cail discuss what it takes for online groceries to be successful, why other companies have struggled in the space and how Alice.com is building a captivating digital brand. Click below to learn how Alice.com is changing the way consumers shop for the goods that keep their homes running.