Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S.
Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.
| Global Traffic To Social Networking Sites (Home & Work) | |||
|---|---|---|---|
| Metric | Mar-08 | Mar-09 | Mar-10 |
| Unique Audience (000) | 214,218 | 261,740 | 313,690 |
| Total Minutes (000) | 28,577,539 | 55,703,031 | 113,061,590 |
| Time per Person (hh:mm:ss) | 2:13:24 | 3:32:49 | 6:00:25 |
| Source: The Nielsen Company | |||
NOTE: Effective with June 2009 data reporting, Nielsen has made several enhancements to the U.S. NetView service. For some sites, trending of previously-reported data with current results may show percentage differences attributable to this methodology change and should only be compared directionally.
