Prior to his panel appearance at the 2010 CES, Scott Brown, Nielsen's SVP of Strategies and Digital Platforms, recorded a podcast with UpNext at CES, to discuss three screen viewing measurement and how TV is really still the ultimate "killer app" when it comes to reaching people.

Scott Brown and Nielsen's Nic Covey will be on hand this week at CES as panelists. View the presentation deck on Three Screen Measurement from Scott Brown.