There was little change in the US search market from April to May with Google still accounting for almost two-thirds share of all US searches (65.1%) in the month of May 2010. Google was followed by Yahoo! with 13.8% and MSN/Windows Live/Bing with 13.0% who both experienced a slight delta increase in month-on-month share.
Between them the top three engines account for 91.8% of all US searches. Factoring in AOL and Ask means the top five engines account for 95.9% market share.
| Top 10 Search Providers for May 2010, Ranked by Searches (U.S.) | ||||
|---|---|---|---|---|
| RANK | Provider | Searches (000) | Share of Searches | MoM % Point Change in Share of Search |
| All Search | 9,247,187 | 100% | - | |
| 1 | Google Search | 6,016,689 | 65.1% | 0.0% |
| 2 | Yahoo! Search | 1,272,764 | 13.8% | 0.3% |
| 3 | MSN/Windows Live/Bing Search | 1,198,345 | 13.0% | 0.1% |
| 4 | AOL Search | 191,189 | 2.1% | -0.4% |
| 5 | Ask.com Search | 184,448 | 2.0% | 0.1% |
| 6 | My Web Search Search | 112,265 | 1.2% | 0.1% |
| 7 | Comcast Search | 48,585 | 0.5% | 0.0% |
| 8 | NexTag Search | 25,392 | 0.3% | 0.0% |
| 9 | WhitePages.com Search | 25,370 | 0.3% | 0.0% |
| 10 | Yellow Pages Search | 19,086 | 0.2% | -0.1% |
| Source: The Nielsen Company | ||||
