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Newswire 

Top U.S. Web Brands and Site Usage December 2009

Online | 01.14.2010

The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for December 2009 (U.S., Home and Work)
RankParentUnique Audience (000)Time Per Person (hh:mm:ss)
1Google155,6832:21:53
2Microsoft135,8762:03:01
3Yahoo!130,2292:56:27
4Facebook109,9056:24:17
5AOL LLC88,3472:25:09
6News Corp. Online80,1521:18:15
7Amazon74,4280:35:26
8InterActiveCorp71,5640:15:44
9eBay67,9791:23:31
10Apple Computer63,8251:27:45
Source: The Nielsen Company

Example:  The data indicates that 63.8 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for December 2009 (U.S., Home and Work)
RankBrandUnique Audience (000)Time Per Person (hh:mm:ss)
1Google146,7001:40:55
2Yahoo!129,0322:56:35
3Facebook109,9056:24:17
4MSN/WindowsLive/Bing108,1741:56:43
5YouTube92,5101:09:38
6Microsoft91,3660:44:39
7AOL Media Network88,3472:25:09
8Amazon66,4720:33:37
9Apple63,8251:27:45
10Fox Interactive Media61,5181:31:50
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of December 2009
MetricsDec-09
Sessions/Visits per Person51
Domains Visited per Person83
Web Pages per Person2,614
PC Time per Person64:09:12
Duration of a Web Page Viewed0:00:56
Active Digital Media Universe195,738,178
Current Digital Media Universe Estimate234,802,000
Source: The Nielsen Company

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