| Top 10 Parent Companies/Divisions for April 2010 (U.S., Home and Work) | |||||
|---|---|---|---|---|---|
| Rank | Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 158,496 | 1:57:35 | 0.5% | 1.2% | |
| 2 | Microsoft | 135,305 | 1:54:57 | -1.1% | -4.2% |
| 3 | Yahoo! | 129,783 | 2:24:15 | -2.4% | -6.9% |
| 4 | 122,337 | 6:43:22 | 4.5% | -3.8% | |
| 5 | AOL LLC | 80,065 | 2:03:56 | -6.0% | -7.9% |
| 6 | News Corp. Online | 76,866 | 0:51:58 | 2.6% | -0.5% |
| 7 | InterActiveCorp | 70,475 | 0:13:04 | -1.1% | -12.6% |
| 8 | eBay | 61,811 | 1:22:32 | -6.8% | -4.2% |
| 9 | Apple Computer | 61,158 | 1:12:40 | 0.3% | -5.6% |
| 10 | Amazon | 60,807 | 0:23:51 | -5.2% | -3.7% |
| Source: The Nielsen Company | |||||
| Top 10 Web Brands for April 2010 (U.S., Home and Work) | |||||
|---|---|---|---|---|---|
| Rank | Brand | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 150,080 | 1:16:14 | 0.6% | -3.5% | |
| 2 | Yahoo! | 128,452 | 2:24:29 | -2.2% | -6.8% |
| 3 | 122,337 | 6:43:22 | 4.5% | -3.8% | |
| 4 | MSN/WindowsLive/Bing | 111,126 | 1:46:23 | -0.3% | -4.4% |
| 5 | YouTube | 94,050 | 1:05:50 | 1.7% | 9.0% |
| 6 | Microsoft | 86,149 | 0:41:42 | -3.5% | -4.4% |
| 7 | AOL Media Network | 80,065 | 2:03:56 | -6.0% | -7.9% |
| 8 | Apple | 61,158 | 1:12:40 | 0.3% | -5.6% |
| 9 | Fox Interactive Media | 60,210 | 0:58:34 | 10.2% | -4.1% |
| 10 | Wikipedia | 59,260 | 0:14:43 | -4.5% | -3.9% |
| Source: The Nielsen Company | |||||
| Average U.S. Internet Usage, Combined Home & Work, Month of April 2010 | |||
|---|---|---|---|
| Metrics | Current Month | Previous Month | % Change |
| Sessions/Visits per Person | 56 | 57 | -1.8 |
| Domains Visited per Person | 83 | 89 | -6.7 |
| Web Pages per Person | 2,545 | 2,646 | -3.8 |
| PC Time per Person | 57:30:51 | 60:25:07 | -4.8 |
| Duration of a Web Page Viewed | 0:00:56 | 0:00:56 | -0.9 |
| Active Digital Media Universe | 197,578,927 | 197,748,684 | -0.1 |
| Current Digital Media Universe Estimate | 236,245,000 | 236,859,000 | -0.3 |
| Source: The Nielsen Company | |||
