| Top 10 Parent Companies/Divisions for May 2010 (U.S., Home and Work) | |||||
|---|---|---|---|---|---|
| Rank | Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 160,791 | 1:57:02 | 1.4% | -0.5% | |
| 2 | Microsoft | 136,805 | 1:53:10 | 1.1% | -1.6% |
| 3 | Yahoo! | 133,385 | 2:15:17 | 2.8% | -6.2% |
| 4 | 125,243 | 6:18:25 | 2.4% | -6.2% | |
| 5 | AOL LLC | 81,559 | 1:50:02 | 1.9% | -11.2% |
| 6 | News Corp. Online | 76,116 | 0:49:37 | -1.0% | -4.5% |
| 7 | InterActiveCorp | 73,004 | 0:12:49 | 3.6% | -1.9% |
| 8 | eBay | 62,453 | 1:20:00 | 1.0% | -3.1% |
| 9 | Wikimedia Foundation | 60,870 | 0:16:04 | 2.4% | 8.3% |
| 10 | Amazon | 60,693 | 0:24:07 | -0.2% | 1.1% |
| Source: The Nielsen Company | |||||
| Top 10 Web Brands for May 2010 (U.S., Home and Work) | |||||
|---|---|---|---|---|---|
| Rank | Brand | Unique Audience (000) | Time Per Person (hh:mm:ss) | MOM UA % Change | MOM Time % Change |
| 1 | 153,033 | 1:12:52 | 2.0% | -4.4% | |
| 2 | Yahoo! | 133,269 | 2:15:21 | 3.8% | -6.3% |
| 3 | 125,243 | 6:18:25 | 2.4% | -6.2% | |
| 4 | MSN/WindowsLive/Bing | 112,233 | 1:45:36 | 1.0% | -0.7% |
| 5 | YouTube | 97,078 | 1:08:40 | 3.2% | 4.3% |
| 6 | Microsoft | 86,732 | 0:40:26 | 0.7% | -3.0% |
| 7 | AOL Media Network | 81,559 | 1:50:02 | 1.9% | -11.2% |
| 8 | Wikipedia | 60,639 | 0:16:00 | 2.3% | 8.7% |
| 9 | Apple | 60,609 | 1:14:30 | -0.9% | 2.5% |
| 10 | Fox Interactive Media | 58,804 | 0:56:15 | -2.3% | -4.0% |
| Source: The Nielsen Company | |||||
| Average U.S. Internet Usage, Combined Home & Work, Month of May 2010 | |||
|---|---|---|---|
| Metrics | Current Month | Previous Month | % Change |
| Sessions/Visits per Person | 56 | 56 | 0.0% |
| Domains Visited per Person | 86 | 83 | 3.6% |
| Web Pages per Person | 2460 | 2545 | -3.3% |
| PC Time per Person | 54:52:08 | 57:30:51 | -4.6% |
| Duration of a Web Page Viewed | 0:00:55 | 0:00:56 | -0.5% |
| Active Digital Media Universe | 198,007,044 | 197,578,927 | 0.2% |
| Current Digital Media Universe Estimate | 236,513,000 | 236,245,000 | 0.1% |
| Source: The Nielsen Company | |||
