Growth in consumers’ use of social media is changing the media landscape across the world. In Asia Pacific it has become increasingly important for advertisers to understand what is driving this change and leverage its growing popularity. NM Incite, a Nielsen/McKinsey company, has undertaken an inaugural study of usage and trends across the Asia Pacific region’s major markets. A recent webinar took an in-depth look at the results of this study, answering some of the questions affecting North American and Global marketers today.
