• Client Login
  •   United States
  • X
    Africa
    • Algeria
    • Cameroon
    • Egypt
    • Ghana
    • Ivory Coast
    • Morocco
    • Nigeria
    • South Africa
    • Tanzania
    • Tunisia
    • Uganda
    Asia-Pacific
    • Australia
    • Bangladesh
    • China
    • Hong Kong SAR
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Nepal
    • New Zealand
    • Pakistan
    • Philippines
    • Singapore
    • South Korea
    • Sri Lanka
    • Taiwan
    • Thailand
    • Vietnam
    Europe
    • Belarus
    • Belgique / België
    • Bosnia
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Danmark
    • Deutschland
    • España
    • Estonia
    • France
    • Greece
    • Israel
    • Italia
    • Kazakhstan
    • Latvia
    • Lithuania
    • Magyarország
    • Nederland
    • Norge
    • Österreich
    • Polska
    • Portugal
    • Romania
    • Russia
    • Schweiz
    • Serbia
    • Slovakia
    • Slovenia
    • Suomi
    • Sverige
    • Türkiye
    • Ukraine
    • United Kingdom
    Latin America
    • Argentina
    • Brasil
    • Chile
    • Dominican Republic
    • México
    • Puerto Rico
    • Uruguay
    Middle East
    • Bahrain
    • Jordan
    • Kuwait
    • Lebanon
    • Oman
    • Qatar
    • Saudi Arabia
    • United Arab Emirates
    North America
    • Canada
    • United States
     
    Privacy Policy  |  Terms of Use  |  Site Map
    Copyright © 2013 The Nielsen Company. All rights Reserved.
MENU
  • Newswire
  • Reports
  • Solutions
  • About Us

Newswire 

In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows

Mobile | 05.19.2011

The Nielsen Company's most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners:

  • Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners.
  • Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners.

connected-devices-1

But just how much time are tablet, eReader, and smartphone owners spending using their device while watching TV or lying in bed?

When asked how they spent time with their device:

  • Tablet owners said 30 percent of their time spent with their device was while watching TV compared to 21 percent lying in bed.
  • Smartphone owners say that 20 percent of the time they use their smartphones is while watching TV, compared to 11 percent lying in bed.
  • eReader owners indicated only 15 percent of their eReader time was spent watching TV, though they spent a whopping 37 percent of their device usage time in bed.

connected-devices-2

Related News

  • American and European Tablet Owners More Comfortable Paying for Content
  • American Families See Tablets as Playmate, Teacher and Babysitter
  • Changing Demographics of Tablet and eReader Owners in the US
  • Connected Devices How We Use Tablets in the U.S.
  • The Connected Devices Age iPads, Kindles, Smartphones and the Connected Consumer

Company Info

  • About Nielsen
  • Investor Relations
  • Nielsen Families
  • Press Room
  • Careers
  • Contact Us

Insights

  • Newswire
  • Reports
  • Top 10 & Trends
  • How We Measure
  • Webinars & Events
  • Newsletter Sign-up

Solutions

  • Audience Measurement
  • Innovation
  • Marketing Effectiveness
  • Segmentation
  • Shopper
  • Social

Privacy Policy  |  Terms of Use  |  Site Map
Copyright © 2013 The Nielsen Company. All Rights Reserved.