In Q3 2011, the best-liked TV creatives for men and women were all about the chase, as Nielsen research showed both genders enjoyed ads that represented the often elusive pursuit of love. For women, the most-liked ad was for Chevrolet Cruze Eco in which a man's "Janet Marry Me" plane banner kept flying behind buildings, foiling his marriage proposal attempts. Guys also showed their sentimental side; their favorite was a Staples commercial where Rico Rodriguez (known for his role on ABC's Modern Family) fails to get a girl's phone number with his new pens.

Ads for charitable causes also made their mark on TV viewers in Q3. Overall, MasterCard's Stand Up to Cancer ads, featuring Ray Romano, took the top spot. The Yoplait "Save Lids to Save Lives" commercial also popped out as a well-liked ad overall.