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Newswire 

66.8 million Viewers Tuned Into Election Coverage During Prime

Media and Entertainment | 11.08.2012

An estimated 66.8 million people tuned in during primetime to watch the news coverage for the presidential election as well as the Senate, Congressional and state-level elections.

While coverage varied by network, 13 networks aired live coverage from approximately 8:00PM to 11:00PM. The chart below highlights the sum of the average audience for these networks.

2012 Election Night Coverage – Nov. 6, 2012


8-11 PM
Sum of Networks Live + Same Day
Rating Number of Viewers
All Households
39.8
45,464,000
Persons 2+
23.0
66,840,000
Persons 18-34
20.0
13,522,000
Persons 35-54
26.0
20,880,000
Persons 55+
33.2
25,891,000

For comparison, here are the figures for the 2008 election night coverage:

2008 Election Night Coverage – Nov. 4, 2008


8-11pm ET/7-10pm CT/6-9pm MT/5-8pm PT
LIVE FEED/LIVE+SD DATA STREAM
Rating Number of Viewers
All Households
41.5
47,508,000
Persons 2+
24.5
71,474,000

2012 Networks Included:

ABC, CBS, FOX, NBC, PBS, Univision, Telemundo, CNBC, CNN, FOX News Channel, MSNBC, Current TV, TV One.

2008 Networks Included:

ABC, CBS, NBC, FOX, Univision, Telemundo, BBC America, BET, CNBC, CNN, FOX News Channel, MSNBC, TV One, WGN-America.

Related News

  • 33.5 Million Tune in to Watch President Obama’s State of the Union Address
  • Presidential Inauguration Draws 20.6 Million Viewers
  • Final Presidential Debate Draws 59.2 million Viewers
  • All Politics are Local Presidential Candidates Embrace Mobile Apps
  • 65.6 million Viewers Watched the Second Presidential Debate

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