Among the most visited websites around the world, Facebook had roughly 152 million unique U.S. visitors in March 2012— or, more than two out of three Americans who were active online visited Facebook. This rate is even less than in other markets, including Brazil, New Zealand and Italy, underscoring Facebook’s transcendence of borders around the world - and on the world wide web.
Since its founding in 2004, the social network has passed many milestones as it skyrocketed from a few million U.S. users to millions more around the world. Looking back at Nielsen data from over the last eight years, here are some of the key moments in Facebook’s story:
Facebook continues to grow around the world, with consumers in each market finding unique uses for social media sites. While Facebook is the top social network globally, many netizens visit multiple social media sites; in Japan blog sites are more popular in the social media category (Facebook is ranked 5th), and in Brazil sites like Tumblr and Google+ are growing quickly as well. Currently Facebook is the top Social Networking & Blogs site in eleven of the following 12 markets:
|Global Market||Unique Audience||Active Reach|
|Read as: 38.1 million Brazilians visited Facebook during March 2012, about 76.7% of those who were active online that month from Home/Work computers in the market.
* Online measurement in Switzerland is from Home computers only.
** New Zealand, Taiwan, the U.S., and Australia use Hybrid measurement, which includes sources in addition to home/work computers.