In September 2012, 162 million Americans watched online video. They spent almost seven hours of the month viewing content, streaming nearly 26 billion videos. YouTube was the top online video destination, with more than three-quarters of total viewers streaming videos through their site during the month.
In terms of time spent viewing online video, Netflix continues to top the list with viewers spending more than 11 hours each during September, followed by Hulu and YouTube averaging more than four hours per person on each site.
Overall Online Video Usage (U.S.)
|
September 2012 |
|---|
| Unique Viewers |
162,407,000 |
| Total Streams |
25,844,903,000 |
| Streams per Viewer |
159 |
| Time per Viewer (hh:mm) |
6:48 |
| Source: Nielsen |
Top Online Video Sites by Unique Viewers
| Video Brand |
Unique Viewers |
|---|
| YouTube |
136,124,000 |
| Yahoo! |
37,898,000 |
| VEVO |
37,855,000 |
| AOL Media Network |
24,889,000 |
| Facebook |
22,622,000 |
| The CollegeHumor Network |
19,671,000 |
| MSN/WindowsLive/Bing |
18,783,000 |
| ESPN Digital Network |
15,233,000 |
| Perform Group |
12,841,000 |
| Hulu |
12,173,000 |
| Read as: During September 2012, 136 million unique U.S. viewers watched YouTube video content.Source: Nielsen |
Top Online Video Destinations by Total Streams
| Video Brand |
Total Streams |
|---|
| YouTube |
16,193,073,000 |
| Hulu |
694,794,000 |
| VEVO |
635,890,000 |
| AOL Media Network |
597,185,000 |
| Netflix |
382,078,000 |
| Dailymotion |
332,745,000 |
| Yahoo! |
232,775,000 |
| ESPN Digital Network |
295,480,000 |
| SuperPass |
199,883,000 |
| MSN/WindowsLive/Bing |
195,789,000 |
Read as: During September 2012, over 16 billion videos were streamed on YouTube.Source: Nielsen
Top Online Video Sites by Time per Viewer / 1M Unique Viewer Minimum
| Video Brand |
Time per Viewer (hh:mm) |
|---|
| Netflix |
11:02 |
| Hulu |
4:19 |
| YouTube |
4:02 |
| GorillaVid |
3:52 |
| Ustream.tv |
2:06 |
| Crackle |
1:52 |
| Justin.TV |
1:34 |
| Livestream |
1:19 |
| Clear Channel Online Network |
1:04 |
| Blip.tv |
0:55 |
| Read as: During September 2012, Netflix video viewers in the U.S. spent an average of 11 hours, 2 minutes watching video content on Netflix.Source: Nielsen |
Heading into the start of the NFL season, which is also the tail end of MLB’s season, destinations for Sports content saw significant growth during September, with ESPN Digital Network adding nearly 3 million unique viewers compared to the month before and Perform Group (which includes MLB.tv and NBA.com) also having a strong showing.
Top Sports Video Brands by Unique Viewers
| Video Brand |
Unique Viewers |
|---|
| ESPN Digital Network |
15,233,000 |
| Yahoo! Sports Websites |
7,573,000 |
| NFL Internet Websites |
7,087,000 |
| MLB.com |
6,098,000 |
| CollectiveDigitalStudio on YouTube |
4,349,000 |
| FoxSports.com on MSN (Network) |
2,586,000 |
| WWE on YouTube |
2,526,000 |
| CBS Sports |
2,398,000 |
| Sports Illustrated Sites |
1,182,000 |
| JumpTV Sports |
951,000 |
| Read as: During September 2012, 15.2 million unique U.S. viewers streamed ESPN Digital Network video content.Source: Nielsen |
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