Even if you’ve got your earmuffs on, you can probably still hear the holiday marketing blitz ramping up for the season. It’s Christmas time and the sights and sounds of the holidays are ringing across our screens and through our speakers.
When consumers head out for their everyday shopping needs, are they navigating the store on auto-pilot or are they open to new products and experiences? As with many of the puzzles marketers face, the answer here is anything but clear-cut. And in looking at recent consumer engagement data across 100 FMCG categories in the U.S., the behavior here is quite varied.
On the radio, good things come in small packages. The few listeners who tune in the most can drive the greatest share of ratings.
Diversifying palates and a focus on health in North America are driving increased demand for a range of atypical meats at the dinner table, introducing an element of adventure along the way. In year ended June 29, 2012, sales of not-so-typical meats grew an average of 6 percent in the U.S. and rang up more than $350 million in combined sales.
Asian Americans have emerged as a powerful economic force. By building on the group's heritage, academic achievement, adaptability and spending clout, businesses can find considerable growth opportunities among these consumers.
More than 90 percent of Americans turn on the radio each week. Capturing these listeners in total audience measurement will allow marketers to get closer to understanding their shoppers’ daily lives and how to best engage them.
With Thanksgiving officially in the rearview mirror, the airwaves over the next five weeks will undoubtedly have a different ring to them than they did the rest of the year. It’s the holidays, which means that all of the traditions, habits and lifestyle changes that we’re accustomed to this time of year will quickly take center stage—including what we listen to on the radio.
How do you keep your customers satisfied and coming back to your store for more? New findings from a recent survey showed that retailer loyalty program participants valued discounted or free products. But if membership isn’t free and easy--or the benefits aren’t clear--there's a good chance consumers won't join.
Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. So which consoles and titles do gamers have their eyes on?
September was a busy month for sports fans. Sports websites attracted more than 87 million Americans and 36 million smartphone owners tapped into the action using a sports app. And that audience is a big opportunity for advertisers.