Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully. So when it comes to those services, what keeps customers loyal and what inspires them to switch providers?
Automotive demand is picking up pace around the world. So who are the car buyers of tomorrow, where do they live and what drives them along the path to purchase? Nielsen’s Global Survey of Automotive Demand polled more than 30,000 Internet respondents in 60 countries to find out. Here, we shine a spotlight on China.
Many brands today are jumping on the music video bandwagon and incorporating products into big-name artists’ videos. If executed well, a brand’s integration can improve consumers’ perception and attitudes towards the brand. And they can also boost brand perception and purchase intent for even greater impact.
There’s nothing like the power of setting your own prices. It’s not something every brand can do, but when a company offers something that can’t be beat, it creates a significant and lucrative business lever—the ability to name your own price.
As of Q1 2014, for the first time, a majority of Americans of all age groups own smartphones. In fact, 51 percent of adults over the age of 55 now own smartphones, up 10 percent from Q1 2013.
Sixty-five percent of online consumers across 60 countries plan to buy a new or used car in the next two years, according to new findings from Nielsen’s recent Global Survey of Automotive Demand. That adds up to a lot of potential car buyers, many of whom are doing their research online before heading to their local dealerships.
March brings big swings in temperature as the seasons begin to change. And on the radio, the month brought highs and lows in portable people meter (PPM) listening shares across formats to round out the first quarter of the year. While some programmers topped or repeated their record-setting results from February to finish the quarter strong, other formats saw shares dip to historically low marks.
The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing—or feeling—much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.
Automotive advertising has emerged as a class all its own. With auto representing five of the top 10 U.S. ad spenders of 2013, the level of investment speaks for itself. But among these, an elite class of advertisers has accelerated to the top, and Nielsen has named RAM’s "Farmer" as Automotive Ad of the Year.
Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street—and even on models walking the runway. Already, about one in six consumers who have heard about wearables are using them, and among them, 61 percent are wearing fitness bands.