March brings big swings in temperature as the seasons begin to change. And on the radio, the month brought highs and lows in portable people meter (PPM) listening shares across formats to round out the first quarter of the year. While some programmers topped or repeated their record-setting results from February to finish the quarter strong, other formats saw shares dip to historically low marks.
The U.S. economy has been slowly improving since mid-2009, but many consumers aren’t seeing—or feeling—much relief. There’s no single cause of the malaise, but many place a good chunk of the blame on financial headwinds that continue to sap their ability to spend.
Automotive advertising has emerged as a class all its own. With auto representing five of the top 10 U.S. ad spenders of 2013, the level of investment speaks for itself. But among these, an elite class of advertisers has accelerated to the top, and Nielsen has named RAM’s "Farmer" as Automotive Ad of the Year.
Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street—and even on models walking the runway. Already, about one in six consumers who have heard about wearables are using them, and among them, 61 percent are wearing fitness bands.
Despite their similar life stages and financial situations, goals, savings and confidence among upscale Millennials around the world vary depending on culture and each country’s fiscal policies. Financial institutions should look to consumer sentiment and savings activities country by country to develop strategies to educate and connect with upscale Millennials.
Demand for automobiles is spreading rapidly across the globe, thanks in part to changing population trends, rising wealth accumulation and growing aspirations. Expansion is good news for automakers, but understanding the motivational factors driving this growth in demand is critical to reaching the right consumers. So how can the auto industry effectively connect global consumers to the car of their dreams?
In general, Hispanics place a high value on fresh foods. Retailers who learn these shoppers’ preferences—particularly in the fresh foods space—will benefit as the group's spending power continues to climb.
In March, Veronica Roth’s Divergent, the first book in the dystopian trilogy, was the latest in teen genre franchises to debut in theaters. The arrival of this newest teen franchise begs the question: why have so many of the top films of the last 15 years been designed for a younger audience?
The start of the Major League Baseball season is a highly anticipated event all across America. So how do sports fans engage with all the opening day action? We looked at four key matchups for multimedia insights.
The use of the Internet and technology are increasingly starting to catch on with today’s health-conscious consumers. But while nearly three-fourths of American consumers are interested in staying healthy, few are engaging with the digital realm to help reach their health goals.