As a global information and measurement leader, safeguarding consumer privacy is a top priority for Nielsen. If you visit us online or on-the-go, if you participate in our panels and surveys, or rely on our insights and solutions, learn about Nielsen practices that protect consumer privacy.
When you take part in a Nielsen Panel or Survey, different privacy policies apply, depending on what the study is about. We collect different types of information based upon the panel or survey in which you participate and we are very protective of your information. We will NOT use your personal identifying information to advertise, promote, or market goods or services directly to you and we do not allow our clients to market directly to you. Occasionally we work with partners for the purposes of market research or product development, and, if we let them see your information, we require those other companies to maintain your confidentiality. If you would like to generally understand how Nielsen protects the privacy of its panel and survey members, please visit our Panel Privacy Information page.