Today’s media world is increasingly multi-faceted. Get true insight into who’s watching, regardless of where, when or on what device.
You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we'd love to share them with you.
Our audience measurement data and advanced solutions provide a comprehensive picture of how, when and where your consumers are connecting with content. With this insight, you can create programming that viewers love, which will make you a hit with advertisers.
What’s our secret? We measure how consumers engage with media across TV, online and mobile, while continuously exploring emerging technologies. Our television meter provides an electronic snapshot of consumer viewing, our Internet user panels provide online audience metrics, and we’re using on-device meters to record interactions with smartphones and tablets. We’re also measuring how consumers engage with all of these devices together, taking the guesswork out of trying to figure out who and how many people watch your shows and see your commercials across TV and digital media.
In order to stay ahead of the game, we provide an abundance of high-quality data. But don’t let that scare you. We also provide fast, easy access to it, as well as an expert analytic perspective on how to use it best.
You’ll have an all-encompassing view of who’s watching, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across touch points.
We measure actual viewing behavior through panel homes, providing key insight into who is engaged and who isn’t.
Measuring across screens is the first step. The next is assessing if your message is resonating with consumers and eliciting a reaction. That’s where we come in.
By providing you intelligently combined data from a variety of sources, we give you a comprehensive and multi-dimensional view of your audience.
We pioneered TV audience measurement and continue to provide industry-leading insight into what people are watching.
We understand the ins and outs of consumer response to mobile advertising because we developed the technology to measure it. And we continue to innovate as technology advances.
