Marketing isn’t rocket science, but there is a science to it. Knowing what your customers watch and buy will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable marketing plans.
That’s what you need to know about your marketing to make sure it’s giving you what you need. Department store magnate and ad pioneer John Wanamaker certainly was onto something when he said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”
But times have changed. By asking the right questions, you can figure out which of your halves are the heavyweights, and which might need a workout.
We ask three questions. Well, okay, the truth is, we ask a lot of questions. We’re curious by nature and want to know as much as we can about your business to help guide your marketing strategy. But here’s what we want to determine:
We collaborate with manufacturers, retailers and media companies so you can evaluate your marketing strategy from every angle. Our shared goal is to make the critical connection between your marketing and sales. Did your most profitable audience see your message? Did consumers respond positively? Did your pricing and promotions influence more people to buy your product, more often? Were they profitable for both manufacturers and retailers?
See? Told you more questions were coming, but thankfully the answers are all around us, if you know where to look. We study macro-level trend data that shows what consumers watch and buy en masse. We’ll show you how your business is being talked about in conversations happening around the clock, and around the world, in social media channels. Even the human brain itself can provide fascinating insight into consumers’ subconscious reaction to marketing.
Understand the impact of your advertising across TV, online and mobile. Specifically: Did it reach your intended consumer, did the message resonate and did the consumer react as a result?
Pinpoint the customers who want to buy your product and effectively shape your marketing efforts. It all comes down to creating a single view of consumers: who they are, how they shop and why they buy.
You know your customers engage with video—whether on traditional TV or on a laptop. A single-source approach to understanding consumers’ viewing behavior across all screens is the perfect strategy to get your message on the best screen at the best time.
Why say something in 30 seconds when you can get the same reaction in 15? Understanding consumers’ subconscious response to your ads can show you where to compress your message, and deliver more efficient media spend.
