Nielsen Campaign Ratings is the answer to the campaign audience measurement challenge. As media consumption continues to fragment across screens, industry demand for a cross-platform solution grows. Lack of consistent measurement has long kept brand advertising dollars from flowing freely across media types but now Nielsen is able to provide the true audience for advertising campaigns across TV, computers, and tablets with consistent metrics that can be put side-by-side… and together. Nielsen Campaign Ratings is the first-ever complete picture of campaign performance.
