As the leader in global market research, Nielsen measures the shopping and media consumption of an estimated 10 million consumers worldwide.
For decades, Nielsen has set the standard for global market research innovation, data integrity and client accountability. Our diverse panels, integrated databases and market-defining methodologies provide the most meaningful view of what consumers watch and buy.
Across continents and industries, Nielsen measures activity and engagement at every consumer touchpoint – from TV screens to smartphones, from viral videos to shopping carts. More importantly, our broad range of data collection tools enables us to merge cross-industry intelligence to provide deeper insight into current markets, creating significant opportunities for growth.