Nielsen provides comprehensive data and rich insights into the changing patterns of radio listening behavior through audience measurement surveys in 11 countries (Australia, China. India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Africa, Taiwan and Thailand). Our approach offers consistent, dependable data and analysis to maximize your radio marketing plans.
In addition to providing radio station audience profiles and listener lifestyle data, Nielsen measures, and provides the tools to analyze, reach and frequency and campaign performance. In the majority of the countries we measure, our methodology ties listening patterns to purchase intent, even among hard-to-reach demographic subsets, so you’ll get a clearer sense of the impact of your radio spend.
Nielsen recruits the majority of its respondents for radio data face-to-face, using stratified random samples. Respondents utilize a seven-day diary with pre-listed quarter hours and station call signs and frequencies, which, combined with our face-to-face interaction, ensures high levels of accuracy and cooperation.
The majority of Nielsen clients receive data via proprietary software that allows for quick and easy analysis of station performance and audience composition.
Nielsen has been tracking radio audiences around the world for more than 60 years, leveraging global experience and expanding our tools to improve the precision of radio measurement.