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Advertising Effectiveness
We understand advertising in a way that helps clients cut through clutter, enhance their brand and drive growth.
How We Can Help
Nielsen measures and analyzes ad effectiveness across TV, Web and Mobile platforms, providing a precise understanding of consumer reach, receptivity, resonance and response. Our deep and timely insights help advertisers in developing campaigns, and guide media companies in buying and selling across all media. Nielsen clarifies not only the "who" and the "when,” but also the “how” and “why” of your campaign’s impact.
How We Do It
Our syndicated and custom cross-media offerings measure and analyze:
- Reach: Who did my advertising campaign really reach?
- Resonance: How did my advertising impact the desired brand perceptions?
- Reaction: How did my advertising impact the desired behaviors?
Why Nielsen?
Nielsen is a leading provider of in-depth analysis and insights across all major advertising platforms. With access to the world’s largest consumer online panel, Nielsen provides unique social metrics and audience profiles.
Additionally, through Nielsen Catalina Solutions, our analysis links TV and online panel data with the world’s largest databases of CPG consumer purchase information.
Through NeuroFocus, the world’s leading neuroscience research company, Nielsen provides answers to questions that go far beyond statistics.
Learn more about advertising effectiveness.
Global Comparative Solutions
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