Cross-Platform Audience Behavior

Audiences are watching TV, streaming video on the web and doing mobile “check-ins” on the go. How can you be sure your message is impacting the right audience on the right platform in the right place at the right time?

How We Can Help
As consumers redefine traditional audience rules, Nielsen’s broad view of the television, online and mobile landscape provides a broad range of metrics and trusted analytics to identify the best places to reach any demographic, through any media, at any time of day. Whether consumers are interacting with reality TV or fantasy sports, Nielsen provides clarity about consumer reach, engagement and behavior across multiple screens.

How We Do It
Nielsen’s integrated solutions include:

• Reporting from the only dataset measuring TV and the Internet in the same household, making single source a reality
• Analysis of media spend on offline sales via comparisons of Gross Ratings Points and POS data giving a true picture of ROI
• Fusion of data obtained from digital set top boxes which augment our existing TV panel measurement, allowing for more granular analysis
• Tracking and analysis of web site performance along with information about audience consumption of, and engagement with, streaming media making it easier to get a true picture of campaign effectiveness
• Measurement of television viewing in out-of-home locations such as hotels, bars and health clubs, providing a complete picture of your audience
  

Why Nielsen?
As the industry leader in measurement science, Nielsen has the broadest analytical reach across TV, online and mobile. Nielsen’s data and insights are trusted by leading companies that are innovating in the content space alongside Nielsen’s measurement and analysis advancements. Since 2008, we have invested more than $1 billion in expanding our research and analytical capabilities to ensure that Nielsen continues to lead the way in media measurement and analysis.

Learn more about cross-platform audience behavior.