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Retail & Shopper Marketing
A great product is a great place to start, but it's critical to get the right product in front of the right shopper.
What’s the perfect mix of pricing, packaging and presentation that will drive growth?
How We Can Help
Nielsen provides an in-depth understanding of the shopper experience, giving you insights that set the perfect mix of pricing, packaging and presentation to drive growth. Our comprehensive insights into the shopper experience - including influences such as in-store placement and retail channels - delivers retailers and manufacturers a clear view of the market through the consumer’s eyes.
How We Do It
Our comprehensive solutions include:
- Analyzing shopper mix to identify your most valuable shoppers and their key shopping objectives
- Understanding shopper loyalty and retention. We deconstruct the elements that keep customers coming back
- Organizing overall category management, price, assortment, in-store placement and promotion to increase share of shopper basket
- Learning what works and what doesn’t through shopper marketing ROI, we evaluate each tactical element to determine the most effective retail strategy
Why Nielsen?
Our industry-leading analytics offer robust insights about the shopper and retail landscape. No company knows more about the psychology of the shopper and the logistics of retail. From “soft” factors such as brand preference to the physical realities of shelf presence and merchandising display, we can give you a full picture of your brand’s standing in the marketplace – and how to improve it.
Learn more about Retail & Shopper Marketing.
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