Nielsen today announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Today, Nielsen (NYSE: NLSN), the music industry's leading data information provider, announced the 2016 Nielsen Mid-Year U.S. Music Report for the six-month period of Jan. 1, 2016, through June 30, 2016.
Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
For the first time, N-Score will offer a “Fan Affinity” score that will quantify a celebrity's fan base to fit particular content or brands. This will provide the industry with a quantifiable way to research celebrities and brands based on fan behavior, complementing intuition in order to help inform talent decisions with actionable metrics.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Nielsen Consumer Neuroscience today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.