Technology-savvy consumers are increasingly motivated by new advances in automobile tech, particularly around safety and convenience, when making a new car purchase. However, a lack of familiarity with connected vehicles and some lingering privacy concerns around these technologies remains as an obstacle to wider adoption and increased sales.
Hispanics are a key demographic to watch, especially in a presidential election year, according to 'From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America,' a Nielsen report released today.
Nielsen (NYSE: NLSN) today announced that Bahakel Communications, a leading media company that owns and operates 14 television and radio stations across the United States, has signed a multiyear agreement for Nielsen’s Local Television Measurement.
Nielsen and Food Marketing Institute have announced a strategic analytic alliance to uncover comprehensive insights on the “Digitally Engaged Food Shopper.” Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers.
The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing, a leading mobile data and technology company, which provides Nielsen with Bridge’s oneAudience Deterministic Mobile data.
Nielsen (NYSE: NLSN) today announced the launch of Social Content Ratings, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry.
In the midst of a contentious presidential election season, consumer confidence in the U.S. is on the rise. Despite the uncertainty and starkly contrasting rhetoric around key economic issues, Americans remained optimistic in the second quarter, as confidence increased three points to 113. In contrast, the global consumer confidence index for the same period was flat at 98.
Nielsen today announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Today, Nielsen (NYSE: NLSN), the music industry's leading data information provider, announced the 2016 Nielsen Mid-Year U.S. Music Report for the six-month period of Jan. 1, 2016, through June 30, 2016.
Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
For the first time, N-Score will offer a “Fan Affinity” score that will quantify a celebrity's fan base to fit particular content or brands. This will provide the industry with a quantifiable way to research celebrities and brands based on fan behavior, complementing intuition in order to help inform talent decisions with actionable metrics.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Nielsen Consumer Neuroscience today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.