New York, NY, November 24, 2008– The Nielsen Company announced today in its second “A2/M2 Three Screen Report” that U.S. usage of TV, Internet and Mobile – the Three Screens – continues to increase. As of third quarter 2008, the average person in the U.S. watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video (See Tables 1 and 2 inFull PDF Download of release.).
Furthermore, the average time a U.S. home used a TV set during the 2007-08 television season was up to 8 hours and 18 minutes per day, a record high since Nielsen started measuring television in the 1950’s (See Table 3 in Full PDF Downloadof release).
The full “A2/M2 Three Screen Report” is available at http://blog.nielsen.com/nielsenwire.
“Americans keep finding more time to spend with the three screens,” said Susan Whiting, vice chairperson for The Nielsen Company. “TV use is at an all-time high, yet people are also using the Internet more often – 31% of which is happening simultaneously.”
Key facts from the report include:
Whiting continued, “Our numbers show that TV remains the dominant choice for most Americans, yet timeshifting as well as videos on the Internet and on mobile phones, continue to be the trends to watch.”
The TV and Internet figures are calculated using Nielsen’s National TV and Internet panels which are measured electronically and reported on a regular basis. The Mobile phone figures are collected by Nielsen via a quarterly survey, and give a firsthand look at how early adopters report their usage of mobile video. (See Table "Table 1 Monthly Time Spent in Hours: Minutes Per User 2+", "Table 2 Monthly Time Spent in Hours: Minutes 3Q 2008" and "Table 3: TV Tuning – A 10-Year Trend" in Full PDF Download version of release.)