Los Angeles, May 13, 2008- As part of its ongoing “one Nielsen” initiative to provide clients with integrated solutions, The Nielsen Company today announced that Nielsen NRG, the leading market research and strategic consulting firm serving the film and home entertainment industries, has become part of Nielsen’s BASES organization.
“This initiative once again underscores Nielsen’s distinct ability to reach across the entire organization to effectively serve clients’ changing needs,” said Bruce Dennler, President of Nielsen Entertainment. “By combining NRG’s unique vertical industry knowledge with BASES’ innovative techniques and approaches, we will help Film and Home Entertainment clients better identify, understand and capitalize on future opportunities.”
BASES is the world’s leading provider of services designed to help clients grow through innovation. These services include new product optimization, marketing plan simulation capabilities and sales forecasting. These services are designed to help clients make intelligent decisions about launching new products in a number of industries, including consumer packaged goods, pharmaceuticals, durable goods and consumer services.
“As a part of BASES, Nielsen NRG will now be able to tap into BASES’ expertise in global product development, operations and analytics to help drive future innovation,” said Tim Willke, President of BASES. “Many of BASES analytical tools have direct application to NRG’s business, and BASES’ general expertise in analytically based consulting will help NRG create new services to address unmet and emerging client needs within the entertainment industry.”
NRG also will take advantage of Nielsen’s anticipated acquisition of IAG Research, which offers insight into how engaged viewers are with commercials and promos.
As part of the transition, Marc Lagrois will assume the new leadership role at NRG. Howard Ballon, President of Nielsen Film and Home Entertainment, will work with Lagrois on the transition before leaving the company to pursue other opportunities.
Lagrois is currently Senior Vice President, Product and Business Development for NRG. Prior to joining NRG in 2007, Marc led the BASES Asia-Pacific region, where he successfully expanded the business over a five year period beginning in 2002.
Lagrois will report to Tim Willke, Global President of BASES, effective immediately. Although part of the BASES organization, NRG will also continue to collaborate closely with the rest of the Nielsen Entertainment group, including EDI, TV/CPG, VideoScan and other measurement services.