New York, NY – October 12 2009 – The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
Table 1: Overall Online Video Usage (U.S.)
| Sep-09 | Year-Over-Year | Month-Over-Month |
Unique Viewers (000) | 139,334 | 12.3% | 0.1% |
Total Streams (000) | 11,021,873 | 24.8% | -3.0% |
Streams per Viewer | 79.1 | 11.1% | -3.2% |
Time per Viewer (min) | 195.2 | 24.8% | -4.7% |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
Table 2: Top Online Brands ranked by Video Streams for September 2009 (U.S.)
| Total Streams (000) | Unique Viewers (000) |
| YouTube | 6,688,367 | 106,180 |
| Hulu | 437,407 | 13,519 |
| Yahoo! | 228,494 | 30,084 |
| MSN/WindowsLive/Bing | 180,104 | 18,109 |
| Fox Interactive Media | 139,634 | 14,342 |
| Nickelodeon Kids and Family Network | 127,654 | 5,303 |
| Turner Sports and Entertainment Digital Network | 123,665 | 6,062 |
| MTV Networks Music | 116,839 | 9,647 |
| ESPN Digital Network | 114,652 | 9,299 |
110,418 | 23,161 |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online's VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
