New York, October 23, 2009 –The Nielsen Company today announced it is providing an additional $2.5 million to the Council for Research Excellence (CRE), an independent forum of Nielsen clients that was formed to conduct its own methodological research. The CRE was established in 2005 by Nielsen as an industry “think tank” with an initial $2.5 million grant. This new grant brings the total amount invested in the CRE by Nielsen to $10 million dollars.
The CRE is governed by a Board of Directors, comprised of 40 senior research professionals, mostly clients of Nielsen representing various industry interests, including advertisers, broadcast networks, cable networks and operators, broadcast stations, syndicators, and mainstream and ethnic agencies. A smaller working Steering Committee oversees operations, regularly caucuses with industry segments, and makes recommendations to the Board. The CRE also maintains several smaller working committees addressing particular research issues, including: Media Consumption and Engagement; Non-Response, Set Top Box and Universe Estimates.
“Nielsen funded the Council for Research Excellence four years ago to provide our clients with a more active opportunity to advance audience measurement. We continue to see the CRE as one of the best investments we can make towards bringing together people who often have competing agendas and different points of view,” said Susan Whiting, Vice Chair of The Nielsen Company. “We look forward to the new ideas and insights our continued investment help generate.”
Since its creation the Council for Research Excellence has unveiled research in the following areas:
Looking ahead, the CRE is actively working on two other major studies:
For more information on the Council for Research Excellence, please visit www.researchexcellence.com.