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NEW YORK – December 19, 2011– Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of insights and analytics around what consumers watch and buy, today announced that Rick Kash has been appointed Vice Chair and joins Chief Executive Officer David Calhoun and Vice Chair Susan Whiting in the Office of the CEO. Nielsen also named Mitchell Habib Chief Operating Officer. The appointments are effective January 1, 2012.

Kash is the founder of The Cambridge Group, a part of Nielsen and one of the world’s pre-eminent growth strategy consulting firms. Most recently Kash served as chairman of The Cambridge Group.

“Rick has dedicated his career to understanding consumer demand and helping clients use consumer demand as a business model to operate their companies and as a strategy to grow profitably,” said David Calhoun, chief executive officer, Nielsen. “We look forward to his expanded role and contributions.”

Kash is the co-author, with Calhoun, of How Companies Win and is the author of The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits. How Companies Win was named among Fast Company’s “Best Books for Business Owners (2010) and CNN Money’s “Five Business Books You Can Really Use” (November 2011).

Prior to founding The Cambridge Group, Kash co-founded Nielsen’s micro-marketing supermarket and mass merchandiser information system used by consumer packaged goods marketers. He is a member of the United States Senate Business Forum and the chairman of Genus Oncology, a research partnership with Harvard’s Dana Farber Cancer Institute.

Mitchell Habib has led the Global Business Services organization since its inception in 2007. His appointment acknowledges the significant contributions the Global Business Services organization has made and continues to make in productivity and innovation and recognizes Habib’s role in leading the organization as the primary delivery vehicle for all Nielsen data and measurement, globally.

Prior to joining Nielsen, Habib served as Chief Information Officer (CIO) for Citigroup's North America Consumer Businesses and, before that, as CIO for Citigroup's North America Credit Cards Division. Habib has also held leadership positions at prominent global firms including Ernst & Young and several major divisions of General Electric during his 25-year career.

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.